â€śGod said I need somebody willing to mow a lawn that isnâ€™t her own. And to make a bed that doesnâ€™t belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m.
â€śSo God made a REALTORÂ®.â€ť
Parodied from the recent â€śGod Made a Farmerâ€ť commercial that gained popularity during this yearâ€™s Super Bowl, a new real estate marketing video made by Whitney Pannell, a REALTORÂ® with Prudential A.S. de Movellan Real Estate in Lexington, KY, has been lighting up real estate discussions on Facebook and Twitter this week.
Watch Pannellâ€™s video, God Made a REALTORÂ®:
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Well known in her market for her light-hearted yet effective parody videos, â€śSo God Made a REALTORÂ®â€ť offers Pannellâ€™s take on the every-day tasks that agents often find themselves doing, from vacuuming a sellerâ€™s house in the pre-dawn hours to playing the roles of decorator, marriage counselor, banker, appraiser, detective, inspector and a modern day social media expertâ€”of course while producing contracts and â€śknowing the name of every street in town.â€ť
But itâ€™s more than just for laughs that Pannell dons her producerâ€™s hat. She understands the power of creative marketing and how using media and especially video in particular, can create more exposure and buzz around her clientsâ€™ homes.
â€śI try to be creative and unique in my approach to selling real estate,â€ť Pannell says. â€śThe videos that I make help my sellersâ€™ homes get more exposure, because I direct all traffic to my website. I think people are paying attention to what I am doing in my marketplace right now. It has proved to be successful.â€ť
Many would agree that is an understatement. Pannell has garnered over 178,000 views to her YouTube channel where visitors can watch her dancing â€śGangnam Styleâ€ť in front of several different listings; or watch video tours of her listings paired with heart-pumping music and the occasional cut to her dancing to the beat. So far, just in the first two months of the year, Pannell says she has sold 19 homes.
â€śI think most of the people who list their home with me already feel like they know me and my personality due to seeing me on either, Facebook, Twitter or YouTube,â€ť Pannell says. â€śIt makes for a better first meeting, because they already feel at ease with me.â€ť
Check out this video Pannell did as a parody of Dos Equis Beerâ€™s popular campaign, â€śThe Most Interesting Man in the Worldâ€ť â€“ which she titled, â€śThe Most Interesting RealtorÂ® in the Worldâ€ť:
Pannell produces all the videos herself, which take about a week to complete, depending on how detailed they are. She uses an iPhone and a Mac Book Pro to shoot and edit the videos.
Pannell has been a REALTORÂ® for 19 years at Prudential A.S. de Movellan Real Estate in Lexington, KY. She understood early on that tweaking pop-culture fads to promote her own business was a formula for success. Prior to the social media explosion, she focused her marketing creativity on print ads, such as a play on the popular Got Milk? ad of the â€™90s, which pictured her with a milk mustache saying, â€śGot REALTORÂ®?â€ť She started creating YouTube videos in 2008.
For more information about Whitney Pannell, visit her website at http://www.lexingtonrealestatesearch.com/.Download