More than 6,000 top RE/MAX agents and broker-owners gathering for their annual R4 Convention in Las Vegas watched the unveiling of the brand-new RE/MAX design center during the opening General Session.
The features of the new design center are sure to secure its standing as one of the industryâ€™s most powerful and comprehensive productivity platforms, providing agents with multichannel connections to consumers through mobile, social, video and an array of other digital and traditional marketing methods â€“ all in one application. The new RE/MAX design center is powered by industry leader Imprev.
â€śThe design center has been the envy of our competitors and one of the most loved agent resources since we launched it in 2006,â€ť says RE/MAX CEO Margaret Kelly. â€śIt truly revolutionized RE/MAX agent marketing and helped agents better leverage the power of the RE/MAX brand. The new design center offers even more automated marketing tools for agents to engage buyers and sellers.â€ť
The rollout of the new RE/MAX design center, which now features a highly modern, touch-friendly interface, began last Monday.
Industry expert Brian Boero, cofounder of 1000Watt, notes that RE/MAX recognized early on that an integrated marketing platform would provide a competitive advantage to their agents. â€śNow, most real estate companies know that providing their agents with the right tools is essential to recruit and retain top talent,â€ť Boero says. â€śWhen you get agents to build all their property and personal promotion materials in one place, it makes it very sticky. These platforms also ensure agents donâ€™t screw up your companyâ€™s brand.â€ť
â€śImprev has clearly leap-frogged the competition,â€ť Boero adds.
Renwick Congdon, CEO of Imprev, notes the multi-million dollar, year-long development project to build a new marketing platform for RE/MAX was the largest effort in his companyâ€™s 12-year history.
â€śItâ€™s an impressive feat for any company,â€ť Congdon notes. â€śThe challenge isnâ€™t just building a cool product thatâ€™s easy to use. The challenge is re-creating your product without negatively impacting your existing clients.â€ť
â€śThe end result shows what good technology can accomplish â€“the automation of important tasksâ€“ from creation to publishing and distribution,â€ť Congdon adds, explaining that the new marketing platform does the work for the agent, be it a web site, Facebook or Twitter post, email campaign, video, virtual tour, listing presentation, flyer or postcard.
Fundamental to the RE/MAX decision to select Imprev as its key marketing technology provider was the companyâ€™s track record for reliability. â€śLast year, the RE/MAX design center was always available â€“ not a second of downtime,â€ť Kelly says. â€śThatâ€™s something few technology companies ever achieve,â€ť she says.
For more information, visit www.remax.com and www.imprev.com.Download