A social role for business in the post-COVID era;Implications for business strategy and management education (Part 2)

A social role for business in the post-COVID era;Implications for business strategy and management education (Part 2)


To make administration observe and the coaching of managers far more attuned to the times, we propose the subsequent checklist of classes to form section of our advisable application format.

For introductory courses, we propose:

  • Enterprise and society: A description of an revolutionary tactic to administration by which corporations pursue their standard aim of revenue maximization by creating worth for all their stakeholders—their prospects, their personnel, their enterprise associates and the communities of which they are a portion.
  • Present-day problems in enterprise and management: A discourse on financial and business subjects relating to existing world tendencies and developments, this sort of as isolationism among nations, political polarization in nations, international warming, quickly evolving systems, the coronavirus pandemic, the Ukraine war and other conflicts a dialogue of what these suggest for enterprise method and economic coverage.
  • A standard idea of the business: An overview of alternate concepts of the organization from the views of neoclassical economics, behavioral theories of the business, structural functionalism, social Darwinism and complexity concept.

For basic classes, we propose a breakdown of stakeholder system into its four fundamental parts, a.k.a. surroundings, social and governance or ESG investing.

  • Tactics for making consumer benefit
  • Tactics for making worker value
  • Techniques for creating worth of organization partners
  • Methods for making worth for the neighborhood

For electives, we recommend:

ʎ Information management: classification and attributes of know-how, network results and the learning firm

ʎ The group of output 1: The boundaries of the firm—vertical and horizontal dimensions.

ʎ The business of creation 2: The electronic platform business enterprise design, extended price networks (a.k.a. supply chains) and price seize concept

ʎ Huge data analytics: an introduction.

For the capstone strategy program, there must be Small business System in the write-up-COVID-19 period, a discussion of how stakeholder system can assistance realize the United Nations Sustainable Development Ambitions alongside illustrative company conditions.

A distinctive aspect of this program is its concentration on the interest of all stakeholder fairly than the exclusive worry for profit or shareholder prosperity.

Instructions for curricular reform

To make company extra inclusive and more egalitarian, we suggest that administration courses and systems should be revised to give much more emphasis on the creation and utilization of human cash —today’s most significant resource, and of which expertise is a main component —and less on actual physical and fiscal money. Awareness is far more conveniently and a lot more cheaply out there to the economically disadvantaged members of society, like the unemployed, manual employees and street vendors who are among the poorest of the inadequate.

We also suggest that bigger significance ought to be presented to the instruction of employees, particular person entrepreneurs and professionals of little and medium enterprises—which comprise the the greater part of productive enterprises in the state and utilize the larger sized vast majority of workers— and much less on the enhancement of managerial and complex competencies of potential executives of significant corporate entities.

Last but not least, we suggest a variety of guidelines in the implementation of our proposed curriculum:

  • Design and style standard classes all over wide strategic targets and normal challenge spots and these that stress the capacity to deal holistically with broad-ranging, inter-similar difficulties, relatively than the computational competencies expected to “solve” isolated and nicely-outlined complications.
  • Produce elective programs that concentrate on behavioral and relational capabilities that empower organizational leaders to create cohesive, adaptive and productive corporations.
  • Eschew prolonged-standing “management principles” and so-identified as “best practices” that are of minor usefulness in particular contexts.
  • Strain ingenuity, adaptability and flexibility as opposed to demanding adherence to procedures, techniques, programs and packages.


We absolutely understand that pulling off our suggestions for curricular reform is much easier said than finished. There are a variety of causes for being much less than sanguine. Change tends to be resisted by incumbents whose interests lie in the status quo. Alter is resisted if externally imposed (not designed below frame of mind). Change have to be tied to the institution’s efficiency evaluation and reward procedure in order to encourage place holders to cooperate in its implementation.

But adjust we have to. It’s about time! INQ

The posting demonstrates the individual viewpoint of the creator and not the official stand of the Management Affiliation of the Philippines or MAP. The writer is a retired professor of economics and management at UP Diliman. Feedback at [email protected] and [email protected]

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