SMU Cognitare wins second prize at the prestigious McDonough Business Strategy Case Challenge in Washington

SMU Cognitare wins second prize at the prestigious McDonough Business Strategy Case Challenge in Washington

Crew Cognitare, SMU’s enterprise circumstance club, has accomplished the College very pleased by accomplishing podium complete at the prestigious McDonough Organization Strategy Case Obstacle held in Washington D.C., Usa. The team, comprising undergraduates Yew Jing Zheng (12 months 2, BBM), Ronnie Lye Kian Wei (yr 4, BBM), Ooi Chu Han (calendar year 3, BBM) and Eugene Choa (calendar year 2, BBM), emerged initial runner-up immediately after beating 17 other teams symbolizing universities in Asia, Canada, Europe and the United States of America (Usa).

Organised by Georgetown University’s McDonough University of Small business, the 19th instalment of the McDonough Business Method Circumstance Problem, a single of the most significant situation competitions in the Usa, was held from 7 to 11 February 2023. The 18 participating teams pitted from each individual other in coming up with resourceful methods to the most prevalent and urgent issues that beset the non-revenue landscape.

This year’s scenario highlighted Constructing Bridges Throughout the River (Building Bridges), a non-revenue organisation that strives to deliver under-resourced local community customers East of the Anacostia River with extraordinary and accessible economic scholastic, medical, and environmental expert services. Creating Bridges makes use of the co-place of non-profit organisations in its physical premises to obtain collective effect.

In the experience of expansion to new spots, groups were being tasked to imagine major and re-consider how Developing Bridges can properly scale its functions and create a unified manufacturer graphic. They ended up specified 31 hours to analyse and build strategic suggestions on how Building Bridges can attain its vision. 

In spite of the gruelling competitors structure and keen opposition, Group Cognitare inevitably emerged as divisional champions and attained world wide first runners-up situation. This is the second time SMU has realized a podium complete – it arrived in 3rd location in 2022. Taking the to start with situation was USA’s Emory University.

Workforce Cognitare had impressed the judges with their powerful tactics to: 1. Enhance the way Constructing Bridges articulates its value proposition and mission to donors and associates 2. Decrease obstacles to collaboration and cross-utilisation involving NPO associates with a lower price card 3. Define a eyesight for how new destinations can work with current kinds synergistically.

Group captain, Ronnie Lye, stated, “I am quite very pleased of my team’s accomplishment. This has been an enriching encounter. It is a reminder of the position that every of us can engage in in earning the world a better area, to keep pushing ourselves to assume outside the house the box, and to hold finding new and artistic strategies to handle the worries that our communities confront.”

“The group is grateful for the relentless guidance from the Lee Kong Chian University of Business enterprise, our faculty advisor, Dr Ma Kheng Min, and senior customers of Cognitare. We are exceptionally thankful to be provided the prospect to stand for SMU and make our mark on the international phase,” he additional.

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