Amanda Martin Joins Mediavine as Senior Vice President of Partnerships and Business Strategy

AdTech Veteran is Tapped to Unlock New Opportunities in Ever-Changing Industry

BOCA RATON, Fla., March 28, 2023 /PRNewswire/ — Mediavine, the biggest, impartial entire-company advert management firm in the U.S., now introduced the appointment of Amanda Martin as its new Sr. Vice President of Partnerships and Business Strategy. In this purpose, Martin will be a vital member of the firm’s leadership team, overseeing revenue strategies, essential partnerships and brand name activation options across all enterprise models.

At Mediavine, Martin will be dependable for taking care of our increasing associations across DSPs, SSPs, and other desire engines. Her decades of knowledge and assumed leadership will help Mediavine examine the existing market and competitive intelligence to recognize strategic collaborations and progress options.

Martin brings more than a 10 years of practical experience in the advertisement-tech industry where by she has played a key function in fueling innovation and instruction. Prior to becoming a member of Mediavine, Martin was SVP of Corporate Enhancement and Strategic Partnerships at Goodway Group. Furthermore, Martin led Goodway Group’s Heart of Excellence, which is made up of qualified professionals across Programmatic, Convergent Tv, Look for, Social, Commerce and Measurement targeted on effectiveness outcomes.

“Amanda is an very nicely-respected and dependable field leader, and has played a key position in translating complex digital methods that aid advertisers bridge the gap in between productive digital media and true small business benefits,” said Eric Hochberger, CEO and Co-Founder of Mediavine. “Her expertise and practical experience in the marketing market will be crucial to encouraging Mediavine in its progress trajectory as our advert purchasers search to us for ahead-pondering insights and best procedures in the ever-transforming landscape of ad tech.”

“I’ve normally experienced wonderful respect and admiration for the position Mediavine plays in our sector and I’m particularly fired up to carry my purchase aspect point of view to the publisher facet of the ecosystem,” claimed Martin. “I have felt strongly that the necessary adjustments and difficulties brought on by privateness and regulation issues are most effective suited to be solved by the offer side. These improvements could form and immediate the upcoming of our field and have made a decision to be part of the market facet to go after just that.”

Martin continually works to increase the industry conventional, when moving the needle on key concerns. As these types of, Martin continues to be an advocate for encouraging increase feminine management in just the advertisement tech area, a traditionally male-dominated discipline.

About Mediavine

Mediavine is the most significant independent comprehensive-company ad management organization in the United States, completely symbolizing and monetizing 10,000 publisher partner sites with 1.6 billion monthly pageviews in addition to its owned and operated houses. Mediavine proudly ranks as a Comscore leading two way of living home with 150+ million one of a kind monthly people and 17 billion month-to-month ad impressions. Mediavine is a Google Accredited Publishing Lover, Good Place to Perform^®, Inc. 2022 Ideal Place of work, Fortune 2022 Best Medium Place of work, Ad Age 2022 Most effective Position to Function, and 2021 Inc. 5000.

To study far more about Mediavine, pay a visit to www.mediavine.com or abide by us on Twitter, Fb, LinkedIn and Instagram.

Get in touch with:
Kate Ritchie
Sr. Media Relations Professional
[email protected]
(954)-800-5205 ext 013