Sustainability isn’t strategy, it’s a way of doing business

I typically shock persons when I say I do not want a sustainability approach. I think for sustainability to do well a sustainability technique should be entirely intertwined into a company’s small business approach. These times, sustainability is often witnessed as a buzz word – a term that holds so substantially indicating but is normally watered down by overuse creating confusion to what it really indicates in the marketplace. We should transfer beyond viewing sustainability as a descriptor and start looking at it as an action. Sustainability is not only a valuable device to regulate danger, but also on the forefront of innovation and will allow us to imagine in new ways in serving our shoppers, partaking our workforce, supporting our communities, and driving prolonged-phrase value for our shareholders.

Sustainability discussions have turn into much more commonplace in today’s workforce many thanks to a switching geopolitical and macroeconomic landscape. The raise of secular trends is building a need now, a lot more than ever, for us to adapt and have interaction our men and women, solutions, and partnerships to continue on providing modern methods. For Hillenbrand, we have engaged in these discussions by striving to align our priorities with those of our vital stakeholders by way of a formal materiality assessment. As a consequence, we focus on spots this sort of as vitality use, operational effectiveness, diversity, equity and inclusion, and governance matters as perfectly as many other parts that we consider will have the best effect. Acquiring a apparent aim on priority matters assists us generate benefits by our persons, partnerships and items. What’s extra, our sustainability practice is embedded in our company’s operating model, which helps us travel success across our organization and is even further embodied with our associates via our Goal, Shape What Matters for Tomorrow™.

As a firm that manufactures industrial equipment for the plastics and recycling close markets, in addition to food stuff and other folks, I commonly get asked the identical problem: Can plastics be sustainable? Plastics have surely obtained a undesirable rap more than the earlier few many years, and it does not support that when we speak of plastics, the most widespread picture that you, the reader, likely have is of one-use things. Concentrating the sustainability conversation only on solitary-use plastics is limited-sighted for the reason that there is a extensive selection of extended-everyday living, renewable, and reusable purposes for plastics. As a company, our emphasis is on sturdy plastics, which is an enabler for some of the world’s foremost sustainable techniques, like light-weighting electric motor vehicles, prolonging the shelf daily life of food items, generating clinical developments, and providing quality well being care, and transporting a clean h2o provide. It’s tough to think about a life devoid of plastics, and it’s our accountability to help be certain these components continue to be managed within our round financial system. Day-to-day, we are partnering with our consumers and even searching at creating new elements – in some conditions to switch petroleum-based plastics. That is what sustainability is – looking into the upcoming and reshaping what it could search like in developing new remedies to substitute today’s norms.

Hillenbrand is supporting a shut-loop method in which plastics are manufactured, recycled, and repurposed in purchase to maintain them in our world economy and out of the surroundings. A solid illustration of this is our current acquisition of Herbold Meckesheim, a chief in the front stop of recycling processes with systems that individual, shred, great grind, wash and dry recycled plastic. From there, supplies can go to equipment from one more one particular of our brands, Coperion, in which they can be fed as a result of feeding and extrusion products and be produced again into plastic pellets, the fundamental setting up block in plastics manufacturing. Pursuing that move, these plastic pellets can be extruded or molded into large good quality, additional sustainable recycled products by tools built by our other makes that present injection molding, extrusion, warm runner, and similar methods.

Leveraging community partnerships is also a important component to producing and launching a prosperous sustainability approach. We have produced a partnership design that ways symbiotic associations with mutual results. This energy is not about contributing money it is about investing in a very long-expression final result that gains all stakeholders.

A great example of this is by way of our recent partnership with Internet Effect, a world nonprofit that aims to guidance students and gurus who are intrigued in utilizing their company expertise to even further sustainability efforts. Jointly, we launched the Plastics & Circularity Case Competition, which brings jointly the subsequent technology of innovators to rethink plastic leakage, or the plastic that does not make it into our recycling units, and look at new methods we can obtain, reshape, or reimagine this substance. Assortment of plastics for recycling remains a global problem, 1 that will impact the upcoming era. Engaging them in the remedy gets to be a organic in shape to consider to address and teach on chances.

Sustainability is about “systems imagining,” a suggests to collaborate with stakeholders and on the lookout at complexities of the world by bringing alongside one another wholes and relationships to create effective motion in a elaborate environment. Hillenbrand’s sustainability method has utilized this concept to think outside the house of our company’s 4 partitions, which is why our persons, items, and partnerships are critical to the accomplishment of our sustainability program.

To reduce sustainability from turning into an empty global buzz term, it desires to be the way the globe operates. Pondering even larger than ourselves, innovating new products alongside our customers, engaging our personnel in meaningful perform, and partnering for chance all make it possible for Hillenbrand to make our Intent, Form What Issues for Tomorrow, an motion, and the way we do small business.